Google Grabs 92 Percent of Searches in the UK in June

Google is dominating search worldwide, with only a few exceptions. But even as it has an over 90 percent market share in some places, it's still growing. Case in point is the UK, where Google managed to get 92 percent of the searches in June.

Google has been doing great in the UK for quite a while now, but it grew by 1.5 percent points in the past month alone. Granted, Google saw similar figures a year ago as well.

"Google has been dominant in the UK search market for many years now but in June 2011 Google Sites achieved an unprecedented 92% market share of all searches conducted by UK Internet users," Experian Hitwise wrote.

Google's growth is impressive, again, even if had reached similar levels a year ago, but even more staggering, if the numbers are to be believed, is Microsoft's decline in the same period.

Microsoft sites, Bing mainly, accounted for 4.26 percent of searches in the UK in May 2011. But the figure dropped to 2.88 percent, a whooping 1.38 percent points drop in just one month.

Certainly, regular monthly changes alone cannot be the sole culprit for this, but Hitwise doesn't say anything more about this, these are the numbers, take them or leave them.

Bing's drop accounted for Google's surge, but the mammoth search site also took market share from Yahoo, which dropped a more modest 0.11 percent points to 2.96 percent of the UK market.

The only other significant player, if you can call it that, in the UK is Ask, which had 1.43 percent of the market. Everything else online put together accounted for just 0.71 percent of searches.

This story is repeated across most of Europe and, indeed, in many other countries out there. In the US, Google has about 65 percent of the searches, but it can be considered a healthy competitive market by comparison.

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