The Only Way Is I Quit: Amy Childs leaves TOWIE after bosses veto her plan to appear on Celebrity Big Brother

By Jody Thompson

Last updated at 2:19 AM on 30th July 2011

The Only Way Is Essex star Amy Childs - arguably the most popular character on the reality show - has apparently quit after bosses nixed her plan to appear on the relaunch of Celebrity Big Brother.

Amy, 21, has made no bones of her career ambitions and was offered a rumoured ?200,000 to appear on the new Channel Five version of the reality show.

But ITV2 chiefs put their foot down as they don't want TOWIE stars appearing on other reality shows. 

Ambitious: Amy Childs, pictured left on Thursday on This Morning with Brian Dowling and Imogen Thomas, is said to have quit The Only Way Is Essex over her career plans

A source told today's Sun newspaper: 'The Only Way Is Essex is a community show. It stars TOWIE people, not Big Brother wannabes - it's new and fresh. 

'It's bizarre that Amy wants to do a show that was axed last year for being out of date. It's sad she's leaving - viewers like her. But no-one is bigger than the show.'

There has yet to be any comment from Amy or her manager Claire Powell at CAN Associates. 

Fan favourite: The reality star, seen here at the ITV studios in London last week, is said to have fallen out with TOWIE bosses over her plan to go on Celebrity Big Brother

Rumours first surfaced in May that Amy was leaving the show that made her famous.

Then, she took to her Twitter page to deny the reports and wrote: 'For future records I am not leaving towie.'

It had been said she wanted to pursue her own show after feeling overshadowed by newcomers Gemma Collins and Joey Essex.

Amy, who introduced the vajazzle to the nation, idolises Katie Price and has previously said she wants to be 'bigger than Jordan.'

The Only Way Is Exit? Amy, (L) with co-stars Sam Faiers and Jessica Wright

TOWIE is due to start filming soon and bosses want to show to become even bigger.

It already has an average audience of 1.4 million, a devoted online following and a Bafta audience award.

Last week, it was reported that bosses are pushing for the 'scripted reality' show to be on for 48 weeks a year like medical soaps Casualty and Holby City.

If the plan comes off, it would start after Christmas.

The third season of The Only Way Is Essex meanwhile is due to start on ITV2 in the autumn.

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