A strong positive trend is also linked to digital distribution, both on home console and on the PC, with growth coming in at 11%, with the main beneficiary being the Valve-created Steam.
Smaller increases will be seen in the MMO space and the casual game market, growing at 3 and 4 percent.
The decreases are linked to boxed console game sales, which will decline by a significant 20 percent and another drop in the boxed PC and Mac space, where a decline of 7% is expected.
Peter Warman, who is the chief executive officer and a co-founder at Newzoo, stated, “Everyone in the games industry understands that the new online and mobile free-to-play business models have the power to accelerate growth, especially in Emerging Markets.”
He added, “It is exciting to see concrete numbers on these markets and benchmark these with Western countries as well as zoom in on who is actually spending and what they are buying. Our latest report and our full research database reflects our ambition to provide the best total picture covering all platform and business model, including getting a firm grip on aspects others tend to ignore, such as consumer spending on DLC, pre-owned and imported games.”
Newzoo says that in 2012 the same trends will exist and that a number of new initiatives, like the recently announced Cloud Gaming from Apple, might change the way the gaming market evolves.
No comments:
Post a Comment